from Avrev.com
3-D Blu-ray players set for expected explosion of 3-D television sales; supports 2-D format
Lucas Mearian
December 17, 2009 (Computerworld) The Blu-ray Disc Association announced today that it has finalized the 3-D Disc Specification, which includes support for the PlayStation 3. The format will be display agnostic, supporting any 3-D television, including LCD and Plasma models.
The news comes less than a week after LG Electronics Inc. announced it expects to ship 400,000 3-D-enabled televisions next year, and 3.4 million in 2011. The market for 3-D television is expected to be a $1.1 billion in 2010. By 2015, it's expected to skyrocket to $15.8 billion, according to market research firm DisplaySearch.
3-D Blu-ray players will project a 1080p image for each eye. Special glasses required for viewing 3-D brings the two images together to create the additional affect of depth.
"From a technological perspective, it is simply the best available platform for bringing 3D into the home," Benn Carr, chairman of the Blu-ray Disk Association 3-D Task Force said in a statement.
The Blu-ray 3-D specification allows PS3 game consoles to play back Blu-ray 3-D content in 3-D. The specification also supports 2-D discs in upcoming 3-D players and allows 2-D playback of Blu-ray 3-D discs on the large installed base of Blu-ray Disc players.
The Blu-ray 3D specification calls for encoding 3D video using the Multiview Video Coding (MVC) codec, an extension to the ITU-T H.264 Advanced Video Coding (AVC) codec currently supported by all Blu-ray Disc players.
MPEG4-MVC compresses both left and right eye views with a typical 50% overhead compared to equivalent 2D content, and can provide full 1080p resolution backward compatibility with current 2D Blu-ray Disc players. The specification also incorporates enhanced graphic features for 3D. These features provide a new experience for users, enabling navigation using 3D graphic menus and displaying 3D subtitles positioned in 3D video.
Victor Matsuda, chairman of the Blu-ray Disc Association Global Promotions Committee, said that in 2009 movie goers showed an overwhelming preference for 3-D when presented with the option of 3-D or 2-D.
"We believe this demand for 3-D content will carry over into the home now that we have, in Blu-ray Disc, a medium that can deliver a quality Full HD 3-D experience to the living room," Matsuda said in a statement.
http://www.computerworld.com/s/artic..._pm_2009-12-17
///////////////////////////////////////////////////////////////////////////
There is nothing "niche" about the millions of people who will be enjoying their 3-D version of UP, ToyStory, Corline, and Avatar on their home cinema over the next few years. The reason is that we finally have a 3-D spec that is fully backwards compatible... all 3-D discs will play in 2-D players so folks will begin collecting 3-D software even before they know what it is. There will be legacy means to enjoy (non full-fidelity) 3-D on current systems as with the PS3 as well as full-blown 3-D displays for those who wish to make a larger investement. This means that anyone with a PS3 will be able to enjoy 3-D in some form on their current display depending on their display's capabilities and their preferences. I have a feeling that anyone walking into a best buy seeing a demo of Avatar in 1080p 3-D on a new 3-D set will make it their priority to convince their significant other that their current HDTV needs to get moved to the bedroom to make way for a new 3-D set in the home-theater... as soon as finances permit of course.
most folks, including many skeptcis in HT forums like this, still think of 3-D using those horrible red/blue glasses or from some theme park ride where pies fly out into the crowd. Real 3-D, and tastefully done, simply provides real depth perception to the film, which enhances realism and emotional involvement. UP and Avatar are 2 great examples of 3-D done right, and anyone who's seen them done right can't rightfully think of a flat 2-D version as fully expressing the director's intended experience. as more and more movie enthusiasts experience 3-D done right, their attitude will change. Good 3-D enhances a film in the same way that mutli-channel audio or color brings new expressive tools to the artist's palette.
3-D will not dramatically increase the cost of new hardware either: the complexity to add 3-D to a 240 Hz LCD TV is basically nothing more than HDMI 1.4 and the abiltiy to sync with LCD glasses... the cost of 3-D displays will not be insurmountable even for "that sounds sort of cool" consumers who aren't 3-D diehards who are in the market for a new television or 3-D player.
Now that the spec if finalized, rest assured that 3-D is coming to sports. It won't be surprizing if this upcoming Olympics is presented in 3-D 1080p. Sports will usher in a whole new group of 3-D consumers as well.
3-D Blu-ray players set for expected explosion of 3-D television sales; supports 2-D format
Lucas Mearian
December 17, 2009 (Computerworld) The Blu-ray Disc Association announced today that it has finalized the 3-D Disc Specification, which includes support for the PlayStation 3. The format will be display agnostic, supporting any 3-D television, including LCD and Plasma models.
The news comes less than a week after LG Electronics Inc. announced it expects to ship 400,000 3-D-enabled televisions next year, and 3.4 million in 2011. The market for 3-D television is expected to be a $1.1 billion in 2010. By 2015, it's expected to skyrocket to $15.8 billion, according to market research firm DisplaySearch.
3-D Blu-ray players will project a 1080p image for each eye. Special glasses required for viewing 3-D brings the two images together to create the additional affect of depth.
"From a technological perspective, it is simply the best available platform for bringing 3D into the home," Benn Carr, chairman of the Blu-ray Disk Association 3-D Task Force said in a statement.
The Blu-ray 3-D specification allows PS3 game consoles to play back Blu-ray 3-D content in 3-D. The specification also supports 2-D discs in upcoming 3-D players and allows 2-D playback of Blu-ray 3-D discs on the large installed base of Blu-ray Disc players.
The Blu-ray 3D specification calls for encoding 3D video using the Multiview Video Coding (MVC) codec, an extension to the ITU-T H.264 Advanced Video Coding (AVC) codec currently supported by all Blu-ray Disc players.
MPEG4-MVC compresses both left and right eye views with a typical 50% overhead compared to equivalent 2D content, and can provide full 1080p resolution backward compatibility with current 2D Blu-ray Disc players. The specification also incorporates enhanced graphic features for 3D. These features provide a new experience for users, enabling navigation using 3D graphic menus and displaying 3D subtitles positioned in 3D video.
Victor Matsuda, chairman of the Blu-ray Disc Association Global Promotions Committee, said that in 2009 movie goers showed an overwhelming preference for 3-D when presented with the option of 3-D or 2-D.
"We believe this demand for 3-D content will carry over into the home now that we have, in Blu-ray Disc, a medium that can deliver a quality Full HD 3-D experience to the living room," Matsuda said in a statement.
http://www.computerworld.com/s/artic..._pm_2009-12-17
///////////////////////////////////////////////////////////////////////////
There is nothing "niche" about the millions of people who will be enjoying their 3-D version of UP, ToyStory, Corline, and Avatar on their home cinema over the next few years. The reason is that we finally have a 3-D spec that is fully backwards compatible... all 3-D discs will play in 2-D players so folks will begin collecting 3-D software even before they know what it is. There will be legacy means to enjoy (non full-fidelity) 3-D on current systems as with the PS3 as well as full-blown 3-D displays for those who wish to make a larger investement. This means that anyone with a PS3 will be able to enjoy 3-D in some form on their current display depending on their display's capabilities and their preferences. I have a feeling that anyone walking into a best buy seeing a demo of Avatar in 1080p 3-D on a new 3-D set will make it their priority to convince their significant other that their current HDTV needs to get moved to the bedroom to make way for a new 3-D set in the home-theater... as soon as finances permit of course.
most folks, including many skeptcis in HT forums like this, still think of 3-D using those horrible red/blue glasses or from some theme park ride where pies fly out into the crowd. Real 3-D, and tastefully done, simply provides real depth perception to the film, which enhances realism and emotional involvement. UP and Avatar are 2 great examples of 3-D done right, and anyone who's seen them done right can't rightfully think of a flat 2-D version as fully expressing the director's intended experience. as more and more movie enthusiasts experience 3-D done right, their attitude will change. Good 3-D enhances a film in the same way that mutli-channel audio or color brings new expressive tools to the artist's palette.
3-D will not dramatically increase the cost of new hardware either: the complexity to add 3-D to a 240 Hz LCD TV is basically nothing more than HDMI 1.4 and the abiltiy to sync with LCD glasses... the cost of 3-D displays will not be insurmountable even for "that sounds sort of cool" consumers who aren't 3-D diehards who are in the market for a new television or 3-D player.
Now that the spec if finalized, rest assured that 3-D is coming to sports. It won't be surprizing if this upcoming Olympics is presented in 3-D 1080p. Sports will usher in a whole new group of 3-D consumers as well.