"good deal or no?"
It looks like if you do the math re: prices of individual knives the deal is a good one. The VG-10 steel is a very good Japanese stainless and the damacus "look" layers are appealing. A 10' Chef's is the right size and has the Japanese/French profile instead of the fat German look (that's a good thing). The 9' slicer is scalloped instead of having the pointed serrations. I have this same design on my Mac SB-150 and prefer it over all other bread cutters. Yes, Keltin. looks like a deal, financially anyway....
I do think, however, that Ken Onion has gone overboard on the style. The handles and blade spines are too wavy but that's just me.