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Metrosexual
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Metrosexual (disambiguation).
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(February 2009) Metrosexual, a
portmanteau of
metropolitan and
heterosexual, is a
neologism of the 2000s that refers to a heterosexual man (especially one living in a
post-industrial,
capitalist culture) that has a strong concern for his appearance or a
lifestyle that displays attributes
stereotypically associated with
homosexual men.
Debate surrounds the term's use as a theoretical signifier of sex deconstruction and its associations with
consumerism.
Evolution of the word
The term originated in an article by
Mark Simpson[1] published on November 15, 1994, in
The Independent. Simpson wrote:
“ Metrosexual man, the single young man with a high disposable income, living or working in the city (because that’s where all the best shops are), is perhaps the most promising consumer market of the decade. In the Eighties he was only to be found inside fashion magazines such as
GQ, in television advertisements for Levis jeans or in gay bars. In the Nineties, he’s everywhere and he’s going shopping. ” The term greatly increased in popularity following Simpson's 2002 Salon.com article "Meet the metrosexual", which identified
David Beckham as the metrosexual
poster boy. The advertising agency Euro RCSG Worldwide adopted the term shortly thereafter for a marketing study, and the
New York Times published a Sunday feature, "Metrosexuals Come Out"; the story trickled into local news outlets across North America.
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Is this you, Doc?????
I don't think so.